Animal Save Movement is an international organization and consists of many groups of people around the world who want to speak up for animals in the industries in a peaceful way. The goal is to raise awareness about farmed animals, to help people become vegan, and to build a massive grassroots animal justice movement.
Animal Save Movement was founded in December 2010 with the start of Toronto Pig Save: bearing witness of pigs on their way to slaughter. By filming and photographing the animals and sharing this on social media consumers are (re)connected to the forgotten individuals of their food choices.
Find out more at thesavemovement.org (international website) or savemovement.nl (website for The Netherlands, Dutch only).